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Children learn to love the dentist
The Toothbeary waiting room in Richmond, South-West London, looks more like the set of a children's TV station than a dentist's reception. Bright and fun looking with big blocks of cerise and orange furniture, there are toddler-size plastic dogs to climb on and a wall full of toys and books.
It is the first UK branch of the child-only dental chain from Germany.
The Toothbeary team of predominately young, pretty female dentists are trained in behaviour management as well as dentistry, and, more unusually, hypnosis.